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Third Nature, Inc.
3951 SE Clayy Street
Portland, OR 97214

About Us

Third Nature advises companies on new technology and practices in analytics, information management and data integration. We provide a wide range of consulting, research and education services to companies seeking to use new technologies. The company has done work for high-tech startups, Global 1000 companies and IT vendors both in the US and abroad.

Third Nature fills a gap between what the industry analyst firms cover and what companies need. We specialize in advisory services for analytics and technology strategy, and provide consulting services for analytics and architecture. We also review emerging technologies, evaluating products rather than vendor market positions. This research is delivered through educational seminars, training and sponsored or custom research reports.

Third Nature was founded by Mark Madsen, a well-known consultant and industry analyst. Mark frequently speaks at conferences and seminars in the US and Europe and writes for a number of leading industry publications.

Mark, president of Third Nature, is a former CTO and CIO with experience working for both IT and vendors, including a stint at a company used as a Harvard Business School case study. Over the past decade Mark has received awards for his work in analytics, business intelligence and data strategy from the American Productivity & Quality Center, the Smithsonian Institute and TDWI. He is co-author of several books and lectures and writes frequently on analytics and data topics.