About Us
Third Nature advises companies on governance, management, and strategy related to analytics and data. We provide a range of advisory, research and education services to companies seeking to apply analytics for decision making and automation. The company has worked for Global 1000 companies, software startups, and IT vendors around the world.
We specialize in advisory services for analytics and technology strategy, and provide consulting services on data governance, managing analytics, data science, and AI, architecture, and product development. We also review new technologies, evaluating products and how they work rather than vendor market positions. This research is delivered through educational seminars, workshops, and sponsored or custom research.
Third Nature was founded by Mark Madsen, a well-known executive and industry analyst. Mark frequently speaks at conferences and seminars around the world and has written for many industry publications.
Mark is an advisor and researcher for vendors and senior IT leaders on information strategy, use, and governance. His primary expertise is on the use of data and analytics to augment human decision-making and organizational systems. His work leading the design of emerging data and business projects around the world gives him a unique and pragmatic view of the analytics industry. He brings this perspective to his advising and teaching.
He has received awards for his work from the American Productivity & Quality Center, Smithsonian Institute, and industry trade associations. He is an international speaker, co-author of several books, and has organized and chaired many conferences.