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Third Nature, Inc.
PO Box 1166
Rogue River, OR 97537

About Us

Third Nature researches and consults with companies on new and emerging technology and practices in business intelligence, data integration and information management. The firm provides a wide range of consulting, research and education services to consumers of IT and technology vendors. The company has done work for high-tech startups, IT vendors and Global 1000 companies in many industries, both in the US and abroad.

Third Nature fills a gap between what the industry analyst firms cover and what IT needs. We specialize in technology analysis, so we review emerging technologies and markets, evaluating products rather than vendor market positions. This research is provided through consulting and the occasional sponsored or fee-paid research reports.

Third Nature was founded by Mark Madsen, a well-known consultant and industry analyst. Mark frequently speaks at conferences and seminars in the US and Europe and writes for a number of leading industry publications.

Mark, president of Third Nature, is a former CTO and CIO with experience working in both IT and vendors, including a stint at a company used as a Harvard Business School case study. Over the past decade Mark has received awards for his work in data warehousing, business intelligence and data integration from the American Productivity & Quality Center, the Smithsonian Institute and TDWI. He is co-author of "Clickstream Data Warehousing" and lectures and writes about business intelligence, emerging technology and data integration.